Art, creative exchanges

Art and packaging enjoy a privileged relationship. Can a pack- age be considered an art work? What closely links art and packaging together? 

Artists integrate packaging in their work, and in turn, package designers are inspired by the work of artists. Not to mention that companies are increasingly using art sponsorship in their communication strategy. 

Nearly 200 photographs bear witness to the influences linking art and packaging since the beginning of the twentieth century. The rich and varied illustrations provide us with an utterly breath- taking overview. collection is designed to introduce us to the most remarkable aspects of the world of packaging in an illustrative and educational way.